Have you or your employees defamed anyone lately? Are you sure?
Is the prevention of defamation liability part of your social media policy or protocols? If not it should be. Recently an Oregon blogger found out the hard way with a $2.5 million defamation judgment. Luckily, defamation liability can be easily minimized by knowing what it is (and is not) and by using some easily implemented best practices.
What it is
Defamation liability results when you publicize false, purported facts about someone when these purported facts would subject the person to hatred, ridicule or shame, and you knew or should have known that the purported facts were false. Since social media is, by its nature, public, the “publicizing” prong of defamation is always satisfied as soon as you (or your employees) post your blog, update, tweet, etc.